Tuesday, October 23, 2012
A while back I attempted to create a sportswear company with my cousin. Things never worked out with the company but we were going to call it Zenboyz. I recently had an opportunity to use the name for a design identity contest and this was my entry. I wanted to create an image that would allude to Eastern philosophy but in a way that was playful and didn't take itself too seriously. The target is a reference to a zen exercise that employs archery as a training device.